Thursday 30 April 2009

Race ahead with new low prices

Hello everyone,

Big news! Not only is the economic crisis among us, but now the pigs are rebelling...

But do not dispair! To help you race ahead of the virus, we have decided to lower our prices. Everyone can now own a pair of the most efficient motorsport shoes ever on the market. Not only has our footwear been conceived with the help of the most legendary rally driver of all time, but they are being acclaimed by drivers everywhere as the most comfortable racing boots. All the models of our range share the same DNA as the pro boots. And they have never been so accessible. Get your own pair now on our website, or visit one of our resellers.

Happy racing!

Friday 17 April 2009

Teaser Pics of the new Mechanics collection

You'll find below some teaser pics of our future MECHANICS collection.

Read more

Tuesday 14 April 2009

Mechanics Footwear Project

Dear all,

We hope you had a nice Easter break and that you've found all those hidden eggs...

Some update from the design team here, about the development of our brand new category for the CMS range: Mechanics Footwear!!!
As some of you may know, we are partnering with team X-Raid/BMW. We are outfitting their drivers and co-drivers with our industry leading Colin PRO. The staff is wearing our Shakedown low. Now what would a mechanic wear??

We've noticed that most of mechanics in any given team, are wearing either some rather conventional footwear such as Puma, adidas, Salomon or even Merrel. The above mentioned shoes are all fine but not really cool and dedicated to the mechanics... Moreover, we've noticed that many drivers have physical training in conventional athletic footwear. So, logically, we've been asked to tackle this missing link of category and we are coming with an answer which will please both mechanics, drivers and co-drivers as the product line we are working on will answer their needs.

Once again, we have approached the problem by first of all listening to what a mechanic really needs. Then we added our secret biomechanic recipe and lots of dose of coolness to eventually produce what we believe will revolutionize the motorsport footwear.

We are currently weartesting them, and we will initiate a field test with X-Raid mechanics. The test pairs will be given some of the roughest treatment there is, and we are looking forward to the next steps of development. There will be most likely 3 models available, with proper motion control in order to prevent premature foot fatigue, extra cushioning with dual density EVA for those long hours standing, oil and gasoline resistant rubber outsole, high resistance to abrasion and super breathable. Many more features will be unveiled in due course.

You can expect to see the Mechanics range sometime after the summer, (in Pics only, we love teasing..) and probably available on the market by early 2010. We will keep you updated on the development and who knows maybe some spy pics will be available somewhere...

Until then, keep the spirit up and get ready for the summer!!!

All the best from the Design team, busy as ever!!!